The Ankh is the symbol of life which is why it is the logo of the brand. To "Live in Trewth" is a way of life that is reflective of a person's character, being the example, being "Trew to Self"! We don't have to compromise ourselves to live & thrive. The merchandise is a reflection of those principles. Most of the merch is printed or embroidered on demand with limited quantities available for immediate pickup or shipping.